Commercials tell a story. They are meant to engage an audience, not "talk at" them. Each spot needs to feel like it's a conversation with one person, and communicate the benefit of the advertiser's product or service to the listener.
The right music, the perfect sound effect and knowing how to put it all together with the dialogue can make or break any commercial idea.
Stories need a storyteller. A trained voice actor adds life, authenticity and value to the writer's intent.
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